We knew back in 2018, when we first launched PlainsCraft Covered Wagons, that glamping was taking off in the United States. What nobody knew at that point was that a global pandemic would exponentially change how people wanted to get away from home during a time where safety was a top concern. It changed how people vacationed, and because of that reality, glamping is becoming hotter than ever. There’s never been a better time to invest in glamping. Here are three reasons why. 

The glamping market is skyrocketing

A 2021 report by Grand View Research states glamping is expected to grow by a more than 16 percent compound annual growth rate through 2028. The search for unique outdoor experiences, luxurious amenities, and unique accommodations is what is largely helping it evolve.

Covid further drove glamping’s growth. As travelers looked for camping opportunities that were safe through the pandemic, those who camped reported they are nearly 3 times more likely to return to camping and glamping when they travel again. In addition, nearly 40 percent of campers surveyed in 2021 said they were interested in a glamping experience, while nearly 30 percent of prospective campers wanted to try glamping. So who are those prospects? We suggest you keep reading.

Glamping draws in a new demographic of campers

A study from Kampgrounds of America, Inc. (KOA) shows that the young millennials and Gen Z are just starting to embrace the camping lifestyle. In fact, that report shows 60 percent of those who traveled for glamping in North America between 2019 and 2020 were from that demographic. Still, it’s elder millennials and Gen X who are largely driving the growth of this type of luxury camping. As these demographics continue to find financial success, it’s expected they will be the largest consumers of glamping over the next several years. As these new campers look for luxurious ways to enjoy the outdoors, glamping is the solution.

In other words, glamping is a compelling and enjoyable getaway for those looking to enjoy the outdoors without the work of traditional camping. This fact is already drawing in non-campers. Therefore, if you invest in glamping now, rest assured you’ll be at the forefront of this trend and at the top of mind for guests looking for an unforgettable experience.

Unique accommodations are a compelling attraction

The Grand View Research report says cabins and pods were the largest market share of unique accommodations in 2020. Tents are growing in popularity, however, and will be the second-fastest-growing segment through 2028. Of course, those accommodations are just a small sampling of all the types that are available across the globe.

We did keyword research to determine what people are looking for from their glamping experiences. We found they’re searching for tents, but beyond that, they don’t seem to know what else is out there.

In fact, most people are searching for glamping in their favorite locations. Places like Big Sur, Asheville, Yosemite, and Joshua Tree were on the list. Yet many were even less specific, such as searches by state. That supports the idea that while potential guests are excited about glamping and finding stays in beautiful locations, there’s opportunity for them to be just as excited about the accommodations and amenities you have to offer, no matter where you are located. If you invest in glamping, simply adding glamping as an option will be what initially draws them in. From there, finding the most unique accommodations, like covered wagons, will be what encourages them to book. 

An important thing to remember is that your guests want luxurious experiences. If you try to cut corners, they’ll notice. Make sure you deliver on the luxury, premium experience you promise. They might be your biggest cheerleader, but bad news sometimes travels even faster. Give them more than they expect, and they’ll return — hopefully with friends next time.

Why PlainsCraft?

In the world of glamping, you want lodgings that will stand out in your potential guests’ minds. A wagon is a piece of Americana that conjures up a sense of nostalgia and romanticism. And because it’s so low-maintenance and easy to set up, it’s a great addition to any campground or unique location. 

While we recommend at least two wagons to circle up around the fire, we also know that wagons should just be a part of the bigger picture. For inspiration, check out Zion Weeping Buffalo Resort. This location will be a favorite destination for returning guests who want to experience everything from covered wagons to teepees to cave dwellings.

Ready to invest in glamping? Contact us about bringing PlainsCraft wagons to your property, and let’s build something together.

As PlainsCraft Covered Wagons looks toward 2021, a major new canvas innovation promises to bring modern technology to what looks to be a method of travel from yesteryear.

“We’ve found that park operators are concerned about a number of issues canvases bring, which is a common problem among glamping structures,” said Dennis Steinman, Founder and CEO of PlainsCraft Covered Wagons. “We heard those concerns and developed a solution. The result is an innovative canvas system that protects from the biggest concerns operators have about canvases, including harsh weather, shadows, and noise.”

PlainsCraft’s Bonnetgard™ Cover System includes four layers of protection. The exterior canvas is made from Aqualon Edge material, which is equipped with a heat gain reduction technology to protect from sun, mold, mildew, and abrasion, plus includes a manufacturer’s warranty for added peace of mind. The interior is layered with an acoustic and thermal insultation to stop sound and cold from entering as well as a radiant barrier to reduce heat gain. Finally, the interior canvas is a Sunforger® canvas, which is also layered with protection against moisture and mildew. Together, the system also creates a partial air gap to create air flow, ensuring the benefits of the radiant barrier. The system is highly efficient, weather resistant, and allows for a high level of privacy for guests.

“We’re proud of the system we’ve built,” Steinman added. “We heard what keeps park owners and operators up at night and we knew the only solution was to give them a product they wouldn’t have to worry about.”

The Bonnetgard™ Cover System is now available for 2021.

PlainsCraft also added the following options for covered wagons in 2020:

• Full bathrooms that answer consumer demand for both luxury and safety from a glamping structure. Bathrooms include a shower, standard flush, composting or rv style toilet option, a vanity with sink, and a ventilation fan. The bathroom walls are sealed and a hot water heater is installed for utmost comfort.

• An extended length of wagon is now available to provide more space for bathrooms or additional furniture. Choose from either a 20’ or 22 ½’ interior floor plan, depending upon your park’s needs.

• A detachable porch and a solid wood main entry door with a window boost the wagon’s visual appeal.

Pioneers heading west during the gold and land rushes of the 1800s often had no choice but to camp with their covered wagons as they traveled toward a better way of life. But back then, these types of travels were often difficult, tedious, and dangerous. So it’s no wonder they disappeared from the landscape years ago.

Yet modern adventurers are looking for a similar type of experience without sacrificing the luxuries of home. Glamping in a covered wagon gives you a taste of the wild, but with the comforts you don’t want to do without. And now, PlainsCraft Covered Wagons is proud to share upgrades we’ve made that would make those early settlers green with envy.

Our wagons are available with full heating and air units for year-round comfort. Our full bathrooms include a shower, composting toilet, and a vanity with sink. A hot water heater ensures utmost comfort, and a wall partition and curtain will provide privacy. Can you imagine what those early settlers would think of today’s wagons?

Want to learn more about PlainsCraft Covered Wagons and what it’s like to try glamping in a covered wagon? Check out our website for virtual tours and information, or give us a call to chat about how we can build something together.