When a couple that has traveled across seven continents, 62 countries, and more than a thousand regions chooses your covered wagon to complete their tour of all 50 states, that says something. When PlainsCraft connected travel writers Mike and Anne of Honeytrek with Apostle Island Area Campground in northern Wisconsin, the result was not just a great stay. It was a case study in what covered wagon glamping can offer at one of the Midwest’s most spectacular natural destinations.
About Apostle Island Area Campground
Apostle Island Area Campground is located in the Chequamegon Bay region of northern Wisconsin, just minutes from Lake Superior, the Apostle Islands National Lakeshore, and the Chequamegon-Nicolet National Forest. It is one of the most scenically situated campgrounds in the Upper Midwest, with access to sea caves, pristine lake shoreline, and dense forest trails that make it a destination for outdoor enthusiasts across the region.
Zach and Jennifer, the campground’s owners, added a PlainsCraft covered wagon to their offerings to give guests a premium accommodation option that matched the extraordinary natural setting. For guests who want to wake up to the sounds of Lake Superior without setting up a tent, the wagon delivers exactly that.
The Honeytrek Visit
Mike and Anne Howard have been traveling together since January 2012, when they left their jobs and set out to explore the world. Their experiences led them to write Comfortably Wild: The Ultimate Glamping Guide, a book that maps the history and future of glamping through their own first-hand adventures on every continent.
When they arrived in Wisconsin to complete their tour of all 50 states, PlainsCraft connected them with Zach and Jennifer at the Apostle Islands campground. Having stayed in virtually every type of outdoor accommodation imaginable, Mike and Anne brought a genuinely informed perspective to the PlainsCraft wagon experience.
| “We connected them with Zach and Jennifer from Apostle Island Area Campground, who added a PlainsCraft wagon to their offerings last year, and who are just moments from Lake Superior, sea caves, a national forest, and some of the most incredible outdoor attractions. Our wagon ended up being the perfect spot for their Apostle Islands glamping getaway.”
— PlainsCraft Covered Wagons |
Their stay at the Apostle Islands was part of a broader Wisconsin road trip that Honeytrek documented, capturing the wagon experience alongside the sea caves, local restaurants, and the particular magic of the Great Lakes region in summer. The photos from their stay, including a couple curled up in the wagon’s bed, a silhouetted wagon against a night sky, and early morning light through the canvas, are exactly what a glamping property’s marketing imagery should look like.
Why the Apostle Islands Setting Matters
The Apostle Islands National Lakeshore protects 21 islands and 12 miles of mainland shoreline along Lake Superior, including the famous sea caves that draw kayakers, hikers, and ice walkers depending on the season. The Chequamegon-Nicolet National Forest adds another layer of access to trails, lakes, and wildlife. For a covered wagon positioned at the edge of all of that, the natural environment does most of the marketing.
This is one of the consistent lessons from PlainsCraft locations: unique accommodations and exceptional natural settings amplify each other. The wagon becomes more compelling because of where it sits. The destination becomes more bookable because of what guests sleep in.
What This Tells Campground Owners
The Apostle Island Area Campground story is a straightforward example of the value proposition for campgrounds near natural attractions. Guests traveling to see the sea caves or paddle Lake Superior need somewhere to stay. A covered wagon gives them a reason to choose your campground specifically over a generic option, and it gives them something worth documenting and sharing when they do.
The Honeytrek stamp of approval, from two people who have literally written the book on glamping, is the kind of third-party validation that no amount of advertising can replicate. It happened because the wagon was there and the setting was exceptional.
Visit the Apostle Islands
Apostle Island Area Campground is located in Washburn County, Wisconsin, on the shores of Chequamegon Bay. PlainsCraft wagons are available for overnight stays. The campground is a short drive from the Apostle Islands National Lakeshore visitor center in Bayfield, Wisconsin.
Bring Covered Wagons to Your Campground
If you operate a campground near a national park, lakeshore, forest, or other high-draw natural area, PlainsCraft wagons are a practical and proven way to upgrade your accommodation offering. Contact us or use our ROI calculator to explore what the investment could look like for your property.
Photos by Honeytrek
