You’ve made the investment. Now you need guests. Marketing glamping structures is different from marketing a standard campsite, and the good news is that your guests are already motivated. Glampers are actively searching for unique experiences, and if you show up in the right places with the right message, they will find you.
Here are four marketing tips that work specifically for covered wagons and other glamping structures.
1. Know Who Your Glamping Guest Actually Is
The North American Glamping Report 2022 paints a clear picture: the typical glamper is a Millennial with kids, a household income over $100,000, and a preference for stays of three to five nights. They are not the same audience as your traditional RV or tent campers, and they should not be marketed to the same way.
Data from Grand View Research (GVR) shows that ages 18-32 make up 44.5%of the glamping market in 2022, with ages 35-45 not far behind. These guests are often working remotely while traveling and want connectivity alongside comfort. Start by understanding where they spend time online, what they value in a getaway, and what language they use when they search. Also noted by GVR, the direct booking segment accounted for a market share of around 50.8% in 2025.
2. Lead with What Makes You Different
Glamping is not camping with extra steps. When you write your listings, your website copy, or your social posts, lead with your point of difference. What does a guest get at your location that they cannot get anywhere else? Is it proximity to a national park? Waking up in a lavender field? Stargazing from a covered wagon in the Utah desert?
Your differentiator is your hook. Once you identify it, build your entire marketing message around it. Post on Glamping booking sites like Glamping Hubs, The Dyrt, HipCamp or other accommodation booking sites like Airbnb and VRBO with copy that emphasizes this unique angle. Develop a PR pitch that leads with it. The goal is for every potential guest to land on your listing and feel like this is the only place that offers what they are looking for.
3. Build a Keyword Strategy Around Your Guests’ Search
When guests search for glamping, they often search by location first, then by experience type. They are typing things like “covered wagon stay near Asheville” or “glamping with a private bathroom in Colorado.” These are the keywords you want to be found for.
Use Google’s Keyword Planner to find the phrases your specific audience is searching. Then use those phrases naturally throughout your website, listing descriptions, and blog content. Think descriptively: “Lakefront glamping getaway with private hot tub” beats “wagon rental” every time.
4. Invest in Professional Photography
Glamping guests book based on what they see. A professional photographer does not just capture your wagon, they capture the feeling of being there. The golden hour light through the canvas, the fire pit at dusk, the bedroom styled for a romantic getaway. These images are your most important sales tool.
Before you hire, review photographer portfolios and make sure their aesthetic matches the experience you are selling. Ask about licensing upfront so you can use the images freely across your website, booking platforms, and paid advertising. This investment will pay itself back many times over.
One More Thing: Get on the Right Platforms
Beyond your own website, make sure your glamping structure is listed on platforms where your audience is already looking. Hipcamp, Airbnb, VRBO, and Glamping Hub all drive meaningful traffic for unique outdoor stays. Keep your availability current, respond quickly to inquiries, and build up reviews early. Social proof converts.
